Course in English

Go2Market: Marketing Strategy for New Product Launches.


Learn how to successfully launch your ideas, products, or services in the market. Master essential marketing strategies for impactful launches.
Location


Live online classes

Start Date


19th May
Mon & Wed, 18h-20h

Duration


8 weeks

Tuition


990 €

Go2Market: Marketing Strategy for New Product Launches.


Learn how to successfully launch your ideas, products, or services in the market. Master essential marketing strategies for impactful launches.
Start Date


Coming Soon

Duration


8 weeks

Learn how the market works


You will gain an understanding of market dynamics, customer needs, and competitive landscapes.

Working professional


You will be taught by a professional with extensive experience in Product Development, Marketing and Branding.

Live classes and tutorials


38 hours of live classes, both group and one-to-one tutorships where your teacher will guide you so you can achieve your goals. 


Final project


You will set up a Go2Market plan for an idea you have in mind and apply all knowledge immediately in practice

Mantente al día

Calendario de próximas clases

 What are the learning outcomes?

Learn how to sell your ideas


This course will introduce you to launch a successful marketing and sales Strategy for your ideas, products or services. By attending the course, you will gain an understanding of market dynamics, customer needs, and competitive landscapes, allowing for accurate target audience identification and effective value proposition development.

You will master maintaining brand consistency and incorporating storytelling to create an emotional connection with customers. You will learn about the proficiency of sales strategies, including effective channel use and sales techniques as well as how to create content and promotions, budgets and how to manage resources. You will study how to continuously monitor and optimize your strategy based on performance data and feedback to ensure your brand grows positively.

By the end of the course, you will know the basics of a Go2Market strategy and you will have created your own path for a product launch through a project. This gives you a solid foundation for any kind of future product launch plans.

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Write your awesome label here.

High quality online learning

Learn how to sell your ideas


The methodology of this course has been designed to help you achieve your goals:
  • Practical live classes with a workflow matching the industry's pipeline.
  • Tutorships to practise and review the areas where you need to improve.
  • Mid-course review week, including a one-to-one meeting with the teacher to guide and focus your final project.
  • And much more: support material, communication channel with your classmates and teacher on Discord, etc.


Judith Batscheider

Product Development, Marketing, Branding

Bio


Hi! My name is Judith Batscheider, I am an Interior Designer, Product/Program Developer, and Marketing/Branding specialist. I love the mix of organization, planning, and creativity. I pursued a bachelor's degree in International Business, specializing in Marketing and Organizational Behavior. My interest in the connection between consumer behavior and social identity led me to obtain a master's degree in Fashion, Experience, and Design Management. Recently, I deepened my knowledge by studying Interior Design.


Work Experience


I've worked with global companies like Diesel SPA, YNAP, and Amazon, playing diverse roles in developing innovative and successful program launch strategies for products, programs, and sustainability projects. In my +18 years of corporate career, I became an international senior professional with a passion for launching innovative businesses that prioritize creativity and social impact.

Recently, I founded Blossom Natural Interior Design, driven by my commitment to living sustainably and making the world a better place.

Dates and Schedules


Start Date: 19th May
Live streaming lessons: monday and wednesday
Schedule: 18h a 20h (GMT +1)
Duration: 8 weeks
(38 hours of lessons and tutoring sessions with the teacher).
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Buy now. Pay later with Paypal


If you wish, you can pay for this course in 3 instalments. Just choose to pay with PayPal when you sign up. Follow the steps below. 
  • When you register for the course, log in to your Paypal account
  • If it is an eligible transaction, you’ll see PayPal Pay in 3 as one of the available payment methods
  • After selecting it, you can apply for a PayPal Pay in 3 plan in a few simple steps, get an instant decision and finish checking out.
  • Once approved, you will be able to proceed with your enrolment.
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Write your awesome label here.

Who it is for:


This course is for students or professionals who do not yet have a background in product launch & marketing strategies but might want to launch an idea, service, or product in the future. It is also targeted at people who have already launched a product but want to learn more about how strategic marketing and branding can help promote their ideas.

You do not need to have specific prerequisites besides some knowledge of using Microsoft Office (ppt, word, excel).

How far do you want to go?

Professional opportunities:

  • Entrepreneur/Designer/Artist: If you want to set up your own business with your own idea, product or service
  • Designer/Artist of all levels who will support a company in setting up respective strategies regarding the launch of new products or games.
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Final project:


You will carry out a project that integrates all the learned knowledge - You will set up a Go2Market plan for an idea you have in mind (e.g., you will launch your own video game) and apply all knowledge immediately in practice:

  • You decide what you would like to launch – for real, in the future or as an idea.
  • You will implement all learned methods and use them for your project.
  • You will create a detailed plan which serves you as a future guide for any kind of product launches.

Bonifica tu formación


Si eres una empresa ubicada en España, puedes bonificar el curso de ESAT Online a través de FUNDAE, la Fundación Estatal para la Formación de Empleo. Te ayudamos y proporcionamos toda la información que necesites.  
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It's the moment.

Go2Market: Marketing Strategy for New Product Launches.

01

Topic 1: Introduction to Marketing & Sales

  • The importance of Marketing and Sales
  • Benefits of a good Go2Market Strategy

02

Topic 2: Market Research and its importance

  • Identify the market needs
  • Competitive Analysis
  • Market Segmentation

03

Topic 3: Who is your customer

  • Methods to get to know your customer
  • Create your persona avatar
  • Understand the customer journey and how the persona buys

04

Topic 4:  Branding

  • The importance of a good brand identity
  • How to create a strong brand identity (visual, tone, communication, etc.)

05

Topic 5:  The value proposition and messaging

  • Unique Selling Proposition (USP)
  • Key Messages
  • Brand Storytelling

06

Topic 6:  Marketing & Sales Strategy development

  • The 4 P’s in Marketing
  • Pricing and Sales
  • Marketing Channels
  • Promotional Plan

07

Topic 7:  Important metrics

  • The goal setting
  • Budget creation
  • Resource Management

08

Topic 8:  Launch and post-launch

  • Launch plan set-up
  • Performance Analysis
  • Improvement

We are here to help you


Do you have any questions, comments or need advice? Fill in the form below and our team will contact you as soon as possible. At ESAT Online, we are committed to helping you succeed.

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